Start or Buy a Green Business: Measure Twice – Cut Once

I believe  a disconnect exist between all the news media exposure regarding the “green movement”, “green jobs”  and the actual mindset of most small business owners and entrepreneurs.   It is no doubt that “green” has become one of the more reported on phenomenon over the last couple of years.  The  US election had strong ties to green promises  and  future jobs.  This mantra has created general optimism.  One of the most important part of starting a new business, or buying a business is the due diligence needed to evaluate the opportunity.  Do you want to start a business or buy a business in the “green Industry”?- perform some due diligence beyond reading the headlines.

Please consider that small business owners and entrepreneurs are wired to think in the now, and fast, and today and ASAP.  Much in the Green Industry is very policy driven, and that policy comes from federal and state levels, and that policy is wired to work within targets such as long term, next year , and eventually…  To me this creates a disconnect between the small business owner/entrepreneur and the potential opportunities.

My interest in green is from somewhat a different perspective than many.  My real interest in Green began back in the early 1980’s and gas prices were once again going up.  The college I was attending had offered a major in Energy Management and I viewed this to be an industry with unlimited future, and I pursued and achieved my major in Energy Management.  We did experiments on Solar panels, reports on Global Warming, discussed world energy policy, nuclear and many other topics I did find interesting and still do.

Upon graduating with my Energy Management major, I got employed in the energy field and acquired further education and training.  My Entrepreneurial spirit got the best of me and the thought of starting and owning a business and being in direct control of my future had me in a start-up in a non-energy related business.  Sold that 20 years later and here we are in the year 2010 and wonder how far this exciting field has gone in the last 25 years.  It has gotten significant traction in the last years but where is it Jan. 2010?  And my interest in the green movement is its inter-relation with energy efficiency.  I enjoy the financial side of the green movement.  Tangible monies saved as a result of energy technologies and practices utilized.  I recognize the byproducts of many of these energy saving measures to be environmental benefits.  If you can save a kilowatt hour (kwhr), and that kwhr doesn’t need to be produced by a coal burning power plant, you have dual benefits.

My Green Business Observations

I am  and have been pursuing business opportunities in the green/energy field ( my website for this business www.energreenusa.com)  and would like to make the following observations:

1. I am located in Florida, a state strongly hit by the depressed housing market and construction market and unemployment.  I interact with owners in the solar and energy industry and people interested in solar and renewable energy. With current policy (or lack of) in Florida, the solar industry and existing business engage in the solar industry is far from healthy in my opinion (Solar is just one aspect of the various renewable energies and green products and services that comprise the market as a whole.)   It appears to be a yo-yo type industry .

Policy injects some money into the industry, most policy is short term, policy money is exhausted and the industry slows down.  This process get repeated it seems year after year.  I also know of very qualified/licensed individual that work in the solar industry part-time, because the thought is the market is not there to support a full-time business.  I also attend Solar/energy advocacy meetings that attempt to show support of the industry that is full of individuals interested in entering this field, but where are the job opportunities?  Many jobs fall into the contractor categories, but the current market doesn’t seem able to support existing contractors.  Various consulting jobs may surface, but expertise  (that not everyone may have) is needed  and shrinking budgets from potential clients slow these opportunities down as well.

2.  Ok- so it was said that with stimulus money behind the “green movement” we would be creating lots of jobs- where are the jobs.  Numbers and statistics can be “massaged” to represent various results but certainly the empirical info in Florida is not impressive.

The economic stimulus bill’s investments in clean energy have not created many green jobs yet, according to the Council of State Governments.

Only 13,000 green jobs had been created or saved by the stimulus bill through Oct. 10, 2009 according to the council’s analysis of data collected by states. Ohio led the nation with 2,500 green jobs. Rhode Island, by contrast, reported no green jobs as a result of the stimulus bill.

The top programs for green jobs were the Department of Energy’s weatherization assistance program and energy efficiency block grants, and the Environmental Protection Agency’s clean water and drinking water state revolving funds – As reported in the Washington Business journal

3.  The Entrepreneur or business owner interest in the Green movement may be:

– “how much “green” can I make from this business opportunity ?”

-“I feel good about being in this industry that can have positive impact on the environment”

– “Am I missing out on some significant opportunities? ”

– “Can I buy an existing green business with a history of revenues and or profit?”

Green business

Photo (c) jimsimcoe.com

Conducting a search of “green or energy businesses” that are for sale that have a history of revenues and profits show very limited opportunities.  Possibly the largest opportunities are for entrepreneurs to start new ventures and build them and potentially sell those successful businesses down the road.  I am a fan of the energy saving part of the green movement and believe energy independence to be very sound policy for our country.  I support involvement and interest in this field.   But conduct proper due diligence before you proceed with your green business.  The newspapers, and news broadcast say green is great, governments are sending lots of stimulus money towards the green movement, but proper research and how you approach the “green industry”  in your part of your world will dictate your sustained success in this  potentially large industry.

Failure to Plan is Like Planning to Fail when Selling your Business

When should one begin the planning for the sale of your business?

It has been said that that thought process should begin when you start your business. So Entrepreneurs, while in the initial throes and excitement of the planning stages of starting a new venture, it is also appropriate to broach the subject of exit strategy. Too often the daily process of running and growing the business disallows the consideration of an exit strategy.

Do You Have An Exit Plan?

A recent study (as printed below) conducted revealed that 75% of small business owners do not have an exit plan.

SACRAMENTO, Calif., Sept. 29 /PRNewswire/ — The California Association of Business Brokers (CABB, a non profit trade organization) says that there is one thing that most small business owners fail to do when preparing to sell their business: have an exit strategy in place. A recently reported study conducted by Harris Interactive found that among those small business owners surveyed, three out of four small business owners did not have an exit plan developed.

An Exit strategy may be transitioning your business to family members, a planned merger, a planned closure, a planned sale of your business, or other possibilities. The below is focused on issues related to the planned sale of your business.

How NOT to Consider an Exit Strategy:

Exit Strategy

Photo (c) newportboardgroup.com

  1. Wake up one morning and say I hate what I am doing, call a business broker and ask to sell your business ASAP. Now if you wake up 60 morning in a row and hate what you are doing it may warrant a call to a business broker to discuss the potential sale of your business.
  2. Wait until an unexpected illness strike you, before you begin the process of exploring the strategy of setting up your business for sale.
  3. Enjoy the good years of business success and allow this success to keep you from developing an exit strategy, and then wait until your business is faltering and can no longer support its own cash flow requirements and then be forced to sell your business in this adverse environment.

Things TO DO when Considering an Exit Strategy

  • Give yourself time, pick a time horizon 2-3+ years out to perform task that would aid in the sale of your business.
  • Try to understand the approximate value of your business. Your business may be one of your most significant assets, and just knowing it for net worth purposes and planning purposes can be invaluable. www.sellabusinessflorida.com
  • Focus on improving the quality of your numbers and your records. Look at your income statements, and balance sheets objectively and see if numbers stand out or jump out as hard to explain, or unusual. Any reports or figures that results in error that are “carried forward”, or allowed to exist – have them reconciled.
  • Work on systems. The more systems in place to more well thought out your business looks. The more systems in place, adds value to a new owner and improves both value and the likelihood of success to the new owner that buys your business.

When is a good time to BEGIN the process of evaluating a good exit strategy for your business? TODAY

Competitors – Rotten SOB’s or Valuable Strategic Alliance?

Competitors – Friend or Foe ?

Competitors can simply be defined as
“one selling or buying goods or services in the same market as another”
… per Merriam Dictionary

or “those rotten SOB’s that undercut my pricing, run their business without any regards for proper business ethics, and generally derate our entire industry”
… per an upset business owner

Small Business And Competitors

How do you view your competitors? As small business owners we all have competitors. Sometimes they are just down the street or across the globe. I am in the business of helping small business owners buy and sell businesses. Very often when a small business owner desires to sell their business, their competitor may be the first logical party to approach. The relationship that a small business owner has with those competitors is potential buyers of their business will dictate the viability of effective dialogue. When running your business a competitor can be a valuable alliance.

With my previous business, we had fairly open relationships with many of our competitors, and found that at times working together could prove to be mutually beneficial. We had a production company and many of our supplies came from far away. Very often we would coordinate with nearby competitors on shipping arrangements to “share truckloads” to reduce both of our cost. We also would fall short of certain supplies that would potentially shut down our production lines. Maybe we would get a sudden large customer, or just mis-allocate. We would put a call into our local competitors, arrange to buy some supplies from them, and they would do the same with us.

We were competitors, but were business men first and recognized the value of mutually beneficial arrangements. Furthermore, In my previous business we incurred a significant disaster to our production facility which caused our business to shut down to rebuild. The relationships we had built throughout the years with competitors, had the owners of those competitors business on the phone with us offering assistance. And this assistance was invaluable in allowing us to transition through this difficult event. Some of their assistance resulted in additional short term business for them. Other assistance resulted in significant long term relationship building between our 2 companies. I would like to think I would have done the same for them.

Business Competitors

Photo (c) prosper-consulting.com

Very often industry matters, panels, trade groups require the interaction of competitors to benefit the group and or industry. “A rising tide raises all ships”. Is true when you have competitors that can work together, you can benefit the entire industry.

But it would be naive to think that issues will not occur between competitors. You seek the same customers as competitors, and very often it is you or your competitor that gains that new customer, and you want it to be you-your competitor wants it to be him.

Building a relationship with competitors can be beneficial. It doesn’t mean that you need to go out for a beer once a week. But it does mean that you can pick up a phone and make a business request and know that your competitor can do the same with you. It is not always possible to have a mutually beneficial relationship with a competitor. But it should at least be considered and or explored.

Small Business Owner, Entrepreneur, Dreamer? What is your Status?

The start of a new year has passed.   In our professional and personal world we use this time of year to think/plan ahead on where or what we may want to accomplish in the upcoming year.  The first part of trying to figure out where we are going is determining where we are.  What is your status?  In Facebook and Twitter we want to tell others of our status in our personal life, but do we tell others or even really tell ourselves what our professional, business or financial status really is.  Working as a Business Broker in Florida, understanding our prospective clients current status and goals are one of the first steps in the somewhat  long process of buying or selling a business.

Your Business Status

Are you happy with your status?  Are you better off this year than last year?  Did you start that business you wanted to start, get a new job, buy a business, sell a business, retire… ?

It is said when planning  “How do you know if you got there if you dont know where you were going.”   But preceding this above-mentioned planning tenet is the need to know where you are starting from.

A person wanting to start a business or buy a business and has $1,000,000 in the bank will plan to start or buy that business different than a student that just graduated from college and owes $40,000 in college loans and $0 in the bank.  It’s always a good time to plan ahead – it’s almost 2011.  What is your status?

1. Working for a wonderful boss and company and love my job.

2. Own my own business and business is good and look forward to continuing my success.

3. Own a struggling business and barely hanging on. Want to sell my business and do something else.

4. Retired, happy, plenty of financial resources.

5. Retired, very little money, thinking I need to get a part-time job.

6. Just getting out of college worried that I cant find a job.

7.  Working in a dead end job, want to quit and start my own business.

8. Want to start my own business but have no money to do so, nor know how to get such money.

9.  Working in a job I hate want to find another job.

10.  Have a great idea for a new business but too afraid to take the next step.Business Status

11.  Own a successful business thinking about selling it to pursue other business challenges.

12. Work from home a few hours a week and make more than enough money to live and do what I want.  Is this anyone’s status?

13. Hate my job, hate my boss, hate my commute, underpaid, just want to scream!

14. Sold my business made lots of money but starting a new business.

15. In business with family or friend, and now hate my family or friend.

16. Have a friend that is making a lot of money on the internet, I want to try same,  but don’t think I have the time.

17. Just got laid off my job.

18. Been out of work for 6-12 months and no good prospects.

19. Want to sell my business but don’t think now is a good time to do that.

20. Nothing is going well for me but today – will make changes to improve my status.

21.  My status????   ITS COMPLICATED.

Need a Job? Buy a Job – Buy a Business

Consider the various routes successful entrepreneurs business owners take when building a successful operation.  It is important to consider that the path taken is varied, and success need not necessarily follow one specific path.  Bill Gates did not invent the MS-DOS program that became the Windows operating system we know today.  Entrepreneurs can start with an idea, and turn it into a successful business venture.  Entrepreneurs can buy a business, step in and continue that operation and grow it.  Entrepreneurs can “buy a job.”

“You Are Not Buying a Business You Are Buying a Job”

This statement has been attributed to certain business opportunities that potential business buyers or entrepreneurs are evaluating.  Is it wrong to buy a business, when what you are doing is” buying a job”?  Firstly what the statement is intended to denote is that, you will be an integral part of the daily operation, the business may not operate properly without your daily workload, you will not necessarily be in a fixed overhead or supervisory role but rather part of the variable cost of running an operation.  You will be buying a business that you be working at in the day to day operations.

Buy A JobFor example if your spouse and you buy an existing business that is a 2 man Sandwich shop- you may be “buying a job.”  At times the prospects of “buying a job” in lieu of buying a business is viewed as a negative.  Is it wrong to “buy a job.”  Personally I dont think so.  Consider the scenario of the employee that worked for the same company for 15 years, walks in his office one Monday morning to learn that he has been let go, downsized, fired, or  laid-off.  When YOU buy your own business or buy your own job,  WHO is going to walk in your office and fire you? Nobody.  You have control of your destiny not always offered when working for others.  When you own your own business you know how the company is doing.  You don’t spend a minute of your time concerning yourself on how your superiors view your performance.

Do you ever wonder where the largest source of buyers of business comes from.  Most future buyers of business are employees right now, or were employees and have been let go and are ready to sieze more control over their destiny.  Currently I am working with a few people of which are both the combination of currently employed and recently let go. Whether you buy a business or look to start your own business, your should be prepared for some hard work. You will probably work harder and stress more than when working for others but does the trade off of control and working for yourself make it worth it?  Today one is buying a business in a buyers market.  More sellers are offering seller financing when selling their business.  Maybe it is a good time to buy a job